FYT & CO. Unveils Website
Fledgling accessories brand FYT & Co has opened its online store, a year after its launch. The label, started by an established high street supplier, is aimed at the young, edgy style seeker. Since its launch, FYT & CO. has extended its offering from a small selection of bags to incorporate bright bamboo scarves, hats, socks and gloves for winter 2014. Boasting experimental colour ways, including neon designs, and geometric patterns, the AW14 range intelligently fuses wearability with a sense of fun. Statement making geometric prints are deployed in a palette of sorbet shades across backpacks, holdalls, tote and clutch bags, hats and iPhone accessories. With a focus on distinctive execution, each design is constructed using quality fabrics and a fail-safe fastening technique; ensuring they are built to last and will fulfil all everyday needs. A consistent use of waterproof finishes strengthens this emphasis on practicality. The full collection is now available on fytandco.co.uk, and the brand is also stocked by Amazon, USC and V&A Shop. Prices start at £12 for wallets and go up to £55 for canvas backpacks.